ABOUT US
With more than 20 years of product, marketing and research experience combined with 10+ years of sustainability expertise, MindClick SGM™ is an innovative consultancy offering unparalleled expertise in Sustainable Growth Management™. We specialize in helping companies comprehensively assess the sustainability of their business and develop solutions to optimize the performance of their brand, products, operations and communications.
We provide a unique combination of specialized services – seamlessly integrating a deep understanding of sustainability best practices and standards with groundbreaking scorecard-based performance measurement and proven business acumen. We utilize our proprietary MindClick Sustainable Growth Management™ (SGM) methodology to provide clients with a customized sustainability program for bottom-line growth.
BUSINESS and MARKETING STRATEGY
The MindClick SGM™ team of experienced business professionals has a proven track record of helping companies leverage performance results to achieve industry leadership, enhance brand equity and grow market share. We’re renowned for helping companies measure, validate and promote their performance to achieve brand and competitive leadership. We effectively transform market feedback and research findings into practical and efficient answers to core business questions. Offering a full-service approach, we help organizations understand attitudes, beliefs and behaviors in response to “green” products, corporate sustainability initiatives and competitive offerings. We integrate an understanding of the “green” profile of a company’s brand, employees, and target market for use in directing marketing strategies and communications, strategic planning, achieving sustainability certification, measuring performance/ROI and furthering corporate sustainability initiatives.
SUSTAINABILITY
MindClick SGM™ offers an unprecedented knowledge and understanding of sustainability best practices and standards which allow us to look at an organization from a comprehensive view of people, planet and profit. Our view of sustainability assessment goes well beyond the traditional approach of measuring energy, water and waste indicators. The MindClick Sustainable Growth Management™ (SGM) approach involves a comprehensive 360˚ Sustainability Audit™ to evaluate the relative sustainability performance of a company’s operations, logistics, products and facilities – along with the “green” profile of the brand, employees and target market.
Our sustainability experts have earned degrees in environmental studies and management, achieved the highest level of environmental practice certifications and bring more than a decade of experience in senior-level sustainability management positions. Our team members are noted lecturers and published authors (The Complete Idiot’s Guide to Greening Your Business).
PERFORMANCE MEASUREMENT
Our team offers deep expertise in quantitative and qualitative research methodologies, bringing more than two decades of experience in applying award-winning market intelligence solutions to challenging situations. Our knowledge is unparalleled when it comes to multiple build-out and the application of information products for scorecard processes. Our team members have pioneered the use of indexes and scorecards as well as breaking new ground in measuring commerce and advertising success, product feasibility and price elasticity – helping companies optimize product development, brand management and capital expenditures. We have transformed Internet-based consumer web site satisfaction and usability testing, opening new doors for researching creative treatments and multi-media applications in the virtual space.
Our scorecard rating systems have been utilized by Fortune 100 firms for overall performance measurement and in securing Baldrige and Deming quality awards. We have earned recognition for our creative testing processes and sustainability research including the A.R.F David Ogilvy Award for Excellence in Advertising Research.
OUR CLIENTS
We have served municipalities and leading global companies in a variety of industries, including automotive, consumer products, entertainment, green building, home furnishings, hospitality, professional services, publishing, retail, and technology for more than two decades.