Crystal Wohle, Brand Manager, Duraflame, Inc.—
“Duraflame, Inc. chose MindClick specifically for its expertise in helping companies respond to the changing consumer attitudes and behaviors in response to concerns about the environment. The combination of MindClick’s proprietary environmental segmentation of the broad market population and their online creative testing capabilities enabled us to understand the extent to which environmental concerns are impacting category and brand perceptions and purchase behaviors, and to specifically measure response to nomenclature, design, packaging, pricing, and product positioning. I strongly recommend MindClick’s research services to any organization that requires a better understanding of the impact, opportunities and potential threats it faces in the successful management of consumer-facing brands, programs and products.”
C. Graham Ray, Executive Vice President, Deep Root Partners—
“MindClick approached the project as a true business partner, providing us with consulting guidance on how best to answer our core business questions. We were particularly pleased with MindClick’s ability to successfully find and engage our difficult-to-reach B2B target market, which includes municipalities, institutions, contractors, engineers and architects. With its sustainability expertise and valuable research protocols, MindClick was able to statistically forecast—and really help us understand—market demand, product application, pricing and projected revenues.”
Karen Righthand, Director of Marketing, Vetrazzo—
“Working with MindClick SGM™ quickly propelled our sales and marketing team forward in their understanding, and ability to clearly and compellingly articulate, our sustainability story—from the overarching value, down to the intricate aspects of product standards and requirements for multiple certifications. We have been so impressed with MindClick SGM™’s professionalism and the extent of their experience, we have stepped-up our own commitment to sustainability and engaged them to conduct an in-depth, full life-cycle product assessment to quantify our performance toward hitting our goals and our growth as we continue to move forward.”
John Stein, Owner, Kirei USA—
“MindClick SGM™’s extensive knowledge of LEED and other environmental standards helped us develop a formal program for identifying our sustainability goals, and an actionable plan for realizing them across all levels of our organization, throughout our products and our practices. They have helped us drive great value through their knowledge of both the nuts and bolts of achieving green goals, as well as the marketing advantages that come with a green organization. Most urgently, they have helped us clearly separate true claims from the ‘green-washing’ in the marketplace. I highly recommend MindClick SGM™ to help any organization’s sustainability efforts, whether you are at ‘Square 1’ or are nearing full sustainability.”