Our Sustainable Product evaluations address “green” product questions whether an organization is seeking to measure product performance relative to Wal-Mart’s Sustainability Index, determining how to improve a product’s sustainability, or getting started with understanding the concept of sustainable products.
Green Gap Analysis™
Our Green Gap Analysis™ provides a baseline evaluation of the sustainability of a product, from extraction to disposal. Spanning raw material inputs, production, packaging, distribution, use and end of life, we identify the greatest negative environmental impacts of a product. MindClick SGM’s methodology incorporates more than a dozen leading industry sustainability standards to provide an understanding of the size of a products’ green gap.
Life Cycle Assessment (LCA)
“Cradle to Cradle.” “Biomimicry.” “Environmentally Preferable Purchasing.” “Rapidly Renewable Materials.” What comes first? Which will be of greatest impact? Our Life Cycle Assessment (LCA) services enable clients to reduce the environmental impact of products while maximizing target market appeal. MindClick SGM’s LCA services go far beyond product evaluation to include:
• A cradle-to-cradle quantitative, scientific analysis of a product’s environmental footprint from raw material sourcing, transportation, manufacturing, packaging and shipping to use, maintenance, recyclability and disposal.
• A cost benefit analysis identifying the product lifecycle changes that will deliver the greatest impact.
• A target market based analysis of environmental product enhancements to determine which lifecycle change investments will maximize market success.
Environmental Product Declaration (EPD)
“90% Organic.” “80% Recycled Materials.” Claims such as these are commonplace in advertising today but difficult to substantiate. Recognizing that no single environmental communication tool provides a fair basis of comparison among products and services, businesses are turning to the EPD process to obtain competitive advantage through marketing transparency.
Created based on product Life Cycle Assessment and verified by a separate, qualified third party, an Environmental Product Declaration (EPD) is an internationally recognized marketing document that provides complete, accurate and credible environmental data based on the ISO 14025 series of standards. Having facilitated one of the first three EPDs in the United States, MindClick SGM is one of the few qualified and experienced consulting firms that can help organizations break through the “green-washing” noise with transparent marketing.